LIF Traceability website
The client wants us to show the originality of the product, which needs to be highlighted as 100% made in Australia and always fresh based on the production date listed on the box. I did some research, and suddenly I found an idea when going to the supermarket, where we can trace the origin of pork based on the code printed on the packaging. This inspired me to develop a concept to take the customers through a journey of how the milk was made and the specific Australian farm it came from, using Google Maps... by entering the manufacture day on the packaging. I sketched out the frames and created a prototype using the animation techniques I previously used at VNG. The client was highly satisfied with the result, and this project proved to be the smoothest and most successful one I've ever undertaken, from initial idea to final execution.
From sketch fo final
